Cate Malone, the owner of the Little White Dress shop in Denver, CO, tells us the store has been buzzing with curious customers who have been trying on the $4,700 Claire Pettibone gown Priscilla wore at her surprise wedding.
In fact ... traffic on the shop's website has gone up a whopping 680% since the nuptials.
But here's the bottom line -- it's a big fat zero, because no one has bought the dress.
Business has been bad all around this week in the world of Facebook.
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